姓名

王晓燕

所在教学单位

（教学人员）

市场营销系

职称

副研究员

导师情况

职务或学术兼职

Asian Journal of Business Research编委

美国市场营销协会（AMA）会员及会议审稿人

海外华人学者营销协会会员

亚洲商业协会会员

联系方式

xiaoyanw@sdu.edu.cn

研究领域

制度理论视角与营销战略

跨国公司市场进入与战略管理

销售管理

主讲课程

国际市场营销，品牌管理，SPSS及应用

教育经历

2014年9月-2019年2月 香港城市大学beat365体育官方网站 市场营销专业  博士

2011年9月-2014年6月 南京大学beat365体育官方网站 市场营销专业   硕士

2007年9月-2011年6月 beat365体育官方网站管理学院 国际贸易专业 学士

主要论著

Cai,   S., Wang,   X.*, Ma,   Y., Zhou,   X. and Yang,   Z. (2021), "Boundary spanner closeness to partner firm as   relational governance in turbulent versus stable environments", European Journal of Marketing, Vol. ahead-of-print   No. ahead-of-print. https://doi.org/10.1108/EJM-05-2020-0356 (*Corresponding author, SSCI, JCR Q2)

Cai,   Shaohan, Xiaoyan Wang*, Xinyue Zhou, Michael R. Hyman, Zhilin   Yang. (2021). Political and Community Logics Jointly Affect ‘Social   Distancing’ Compliance. Sustainable Cities and Society, 74,   103200. (*co-first author,   SCIE, JCR Q1)

Cai,   Shaohan, Minjoon Jun, XiaoYan Wang*, and Zhilin Yang. (2021). On   boundary spanners and interfirm embeddedness: The role of guanxi institution   in China. Journal of Purchasing and Supply Management, 27(1),   100671. (*Corresponding author, SSCI, JCR Q1)

Wang, Xiaoyan, Ping Li, Yi Zheng, Ling Jiang, and Zhilin   Yang. (2021). Salespersons' self-monitoring, psychological capital and sales   performance. Asia Pacific Journal of Marketing and Logistics. Vol.   ahead-of-print No. ahead-of-print. https://doi.org/10.1108/APJML-04-2020-0262. (SSCI, JCR Q2)

Ge,   Ling, Xiaoyan Wang*, and Zhilin Yang. (2021). The strategic choice of   contract types in business process outsourcing. Business Process   Management Journal. 27(5), 1569-1589. (*Corresponding author, SSCI, JCR Q3)

Wang, Xiaoyan,   Haibo Raymond Pan, Nibing Zhu, and Shaohan Cai. (2020). East Asian films in   the European market: the roles of cultural distance and cultural   specificity. International Marketing Review. 38(4), 717-735. (SSCI, JCR Q2)

Wang, Guocai, XiaoYan   Wang, Yu Long, Wee Chow Hou, and Lim Ai Ching. (2015). Buyer Loyalty   in Business Markets: Can the Firm and Salesperson Get What They Truly Desire?   Journal of Business-to-Business   Marketing, 22(3),   197-210. (SSCI)

Wang, Guocai, Shanliang Li, Xiaoyan   Wang, and Xifeng Wang. (2015). Do salespeople's in-role and   extra-role brand-building behaviors contribute to customer loyalty transfer? Social Behavior and Personality: an   international journal, 43(1), 153-166. (SSCI)

Wang, Guocai, Xiaoyan   Wang*, & Yi Zheng. (2014).   Investing in Guanxi: An Analysis of Interpersonal Relation-Specific   Investment (RSI) In China. Industrial   Marketing Management, 43(4), 659-670. (*Corresponding author,   SSCI)

Wang, Xifeng, Guocai Wang, Xiaoyan   Wang, Chow Hou Wee, and Elison   Lim. (2014). Unpacking the Black Box of Multifocused Customer Loyalty. Social   Behavior and Personality: an international journal, 42(6),   959-968. (SSCI)

课题项目与获奖

一、课题项目(主持)

2021.01-2024.12，“外部突发事件对本土企业及跨国公司的市场战略影响”   (72072152), 国家自然科学基金，重要参与者

2019.01-2021.12，“两全其美：供应商的影响策略在客户创新采用中的作用 (Best   of Both Worlds: The Role of Supplier Influence Strategies in Customer   Adoption of Innovations)”，香港研究资助局，共同主持人